Fish finger diplomacy: EU raps food brands for cheap tricks

Responding to complaints in eastern Europe about shoppers being fobbed off with poorer-quality versions of big brand foods, the EU executive issued legal advice for national consumer watchdogs on Tuesday to help stamp out the practice. "Presenting two different products in the same branded packaging is misleading and unfair to consumers," Commissioner Vera Jourova, who handles consumer affairs, told reporters.

Published: 
Wednesday, September 27, 2017